About Us


About Pain vs Guilt

We established our company in 2008 in Southern California.  Our desire was to create t-shirts for skateboarders originally, but instead the company evolved into a diversified product line for all to enjoy.

Our dedication to the quality of this product line unequivocally derived from our passion and the drive to share great and unique designs with everyone.  We are very proud to bring to market a line of shirts that is for the customer’s enjoyment and collection.

It is imperative that our line will continue to grow and expand so as to ensure the customer with additional dynamic and extraordinary designs in the near future.  We will be delighted to broaden the selection and are committed to provide our customers with a pleasurable shopping experience and accentuating your fashion style.

Our Story

Life comes along with emotions. Since the day of biological appearance in this world, we all continue to wear different expressions. We strive for happiness but pain is unavoidable too. With this all humble-jumble phenomenon, guilt is intuitive and somehow, leads us to suffer from pain to fight with soreness of guilt. Amongst this all, smile is the style fighters wear ever!

Fashion is about something that comes from WITHIN you“- Ralph Lauren

With a deep respect for every struggling heart and inspired by Lauren’s words, we developed our fashion clothing brand of Pain vs. Guilt. The aim is to express our gratitude to the real heroes of our world who fight to cope with pain and guilt. Yes, YOU, YOU and you, everyone of you is our real hero no matter where you live and what you do; as long as you’re human 🙂

Just like emotions, styles are translated through expressions. Our T-shirts don’t discriminate against gender difference. If you’re fighting to overcome your pain and guilt, be our hero and choose your favorite expression from our fashion line of clothing. Our epic designs are dedicated to the fighter, the lover, the hero and the unabashed.

Wear a style that comes from WITHIN you, Have an attitude!